Schrodinger's Cat was a thought experiment devised by Erwin Schrodinger in 1935, designed to explain the problem with the Copenhagen interpretation of Quantum mechanics. Schrodinger's Hat is a collection of often half finished thoughts and assorted digital ephemera. Formerly a comms planner in a media agency, now a fledgling marketer. I wang on about advertising and brands, as well as music and films. All opinions expressed here are my own, and not those of my employers either past or present.